What Is Search Engine Optimization?
Search Engine Optimization or simply SEO is the practice of optimizing your website to increase its chances of being recognized by popular search engines such as Google or Bing and display it among the top results. It is a process of attracting more unpaid or “organic” traffic to your webpage. In simple words, it is a tool to make your webpage more popular by attracting more people to it.
SEO includes all kinds of search including image search, academic search, news search among other things. It is the job of the SEO to make sure that your web content is displayed among the top results when people search for similar keywords.
Top 10 OnPage SEO Ranking Factors In 2018
Below, I am going to write those top 10 SEO ranking factors for you. Those who are new to SEO they will learn a lot from the below information.
1. Always Use SEO-Friendly URLs
URL is the first impression of your website and you should strive to make it a good one. The domain name that you decide on must have a justification.
The URL must accurately reflect the content of your website in order to attract targeted visitors. It is always best to use the .com domain than any other domains. In order to secure your website from cyber threats, it is always good to use https.
When it comes to choosing the best length for your URL, the shorter the URL, the better. Make your URL short and very to the point.
2. Include Multimedia On Your Page
When it comes to attracting more people to your website, you need to make your website as attractive as possible, and that includes using a lot of eye-catching photos and other multimedia options like sound and animation.
You must have come across the phrase, “A picture is worth a thousand words”. Graphics and audio attract the attention of the visitors a lot better than just text. Make sure your website content is of premium quality besides including attractive multimedia options to your website page.
3. Use Proper Headings
Heading describe the whole content of the website in a nutshell. The heading of a website must be short and crisp and describe exactly what is there on the website.
Besides the main title heading, you also need to include subheadings that would highlight the main points of the website content. Headings and subheadings provide an outline of the content and make the order of importance clear.
Headings enhances the readability of the content by making the main points more prominent. This way, the reader would not have to search the entire page to find the thing he is looking for.
4. Outbound Links To Other Authority Sites
Outbound links are also known as external links that connect your website to other websites on the internet. This helps the search engine get an idea about the niche of your website and help you form an interconnected network.
It gives the search engines like Google a better understanding of your website through the related links. External links validate your website more than internal links since external links are harder to manipulate or duplicate.
5. Give Internal links Properly
Strategic internal linking is a secret tool in the bag of every good SEO expert. It is the idea of putting hyperlinks in your blogs or webpage content to other contents of your website.
Internal linking gives a cohesive structure to your website, giving it some hierarchy. It also helps to optimize your website by providing a more well-defined path for the spiders and the audiences of your website to navigate through.
6. Your Site Should Load In 3-4 Seconds.
No one wants to wait for minutes on end for a single page to load. Neither do the search engines like Google. Websites that load faster have a better rating from Google than those that do not. In fact, slow loading time is a major cause for people to close a website.
No one has the kind of endless patience to wait for a single page to load. The average loading time for a page should be anywhere from 2 to 4 seconds. Heavy multimedia and graphics make a page load slower.
Make sure your webpage only the has the optimum amount of multimedia options that make the website look attractive without making it slow.
7. You Should Optimize Your Images
It is not just the website content that needs the magic of SEO. The website images also need optimization. Image optimization is the process of scaling down the image to help the website load faster. However, the reduction has to be done in a way that it does not affect the quality of the photos.
8. Get Some Social Shares With Social Sharing Buttons
Social media platforms like the Facebook and Twitter is where most of the crowd is. Make sure to include Social sharing button to bring in the targetted crowd to your website. Additionally, the re-sharing in the social media platforms would further enhance your website traffic. they can even make your website viral.
9. Always Write Longer Articles
Search engines like Google prefer longer articles ofter shorter ones. After all how many ideas can you fit in a 100 words? Search engines favor longer articles because they provide more in-depth information about the topic. Make sure your content is at least 600 to 1000 words to make it more noticeable by the Search Engines.
10. You Should Boost Your Dwell Time
Dwell time is a poorly understood concept that is ignored by most people. The actual amount of time a person spends or “dwells” on a website before going back to the SERPs.
Suppose, if someone gets access to your website from the Google search and then spends a lot of time on it, it automatically sends the message to Google that your website is good and provides information relevant to the searched keywords. You can increase your organic search engine rankings with an increase in your dwell time.
Here Are 5 Technical SEO Ranking Strategies
Most of the so-called SEO gurus forget to do the technical SEO. I personally know a few guys who do SEO for clients and they do not care about it.
1. Check Webmaster Indexing
Once you create a page on your website, You must get it indexed in the Google and Bing webmaster tool. Because if you do not do so then how can search engines can visit your website and rank you well.
2. Submit Your Sitemap To Search Engines
With the help of the sitemap, you can tell search engines about your website. There are many ways you can generate the sitemap for your website and yes, it is very important to have on your website.
3. Get A Responsive Website Design
Google gives a good score to that website which has a mobile-friendly website. From 2020 Google has made the big change in the scroll settings. Now, Google is set to mobile-first indexing and if you have a responsive website you will get a good score.
4. Add Schema Markup To Your Site
Schema is a new thing for a lot of website designers out there. But we have created a schema for us and a lot of our customers so far. If you want people to speak and ask questions related to your services then the schema is the key to success.
5. Use Redirection On URL Change
When you change the URL of your website, You must redirect the old URL to the new URL. Otherwise, Google and other big search engines will show the 404 error on your website as they may have the old URL indexed in their search engine. So you must redirect the old one to the new one.
The Most Important Off Page SEO List
After OnPage SEO, The most important thing is the OffPage SEO. I know the power of OffPage and I recommend everyone to do OffPage tasks.
1. Try Social Bookmarking For Off-Page SEO
There are many ways you can create backlinks for your website. I think social bookmarking can find you new customers and gives you the links you need for free.
2. Try Blog Comments From Authority Sites
If you find articles on the internet and those articles are proving the comments on those pages then I recommend you to write your comment and mention your link in it. As if your comment gets approved then you will get a backlink for free.
3. Post To Social Media Pages
There are many social media platforms out there these days. So, you can choose top social media platforms and create accounts in those pages and then start posting about your business and profile. You will get no index links but those links ara also must-have.
4. Guest Post On High Authority Sites
One guest post can be equal to hundreds of links. So, if you want to get good rankings then guest blog posting on authority sites can give you that power you are looking for.
5. Try PBN (Private Blog Network)
PBN is the best. But be careful. Because Google and other search engines do not like that you use PBN for the link building. This is the wrong type of links which search engines do not want you to purchase from the internet. But if you do and never get caught then you will see the real SEO power.
The Most Important Ranking Factor Is Local SEO
If you rank locally then you can show your business to your locals and local business always earn the trust and new clients.
1. Get Google My Business Listing
At least you should have your business listed on Google’s best listing platform which is totally free and will stay free forever. Just search Google My Business and visit the website and signup for it. Trust me, it is very good for startup business.
2. Show Ads Of Your Business To Your Local People
Giving ads can be a little expensive some times. But if you have money and you know someone like us who can optimize your ads which can make you spend less money and get more traffic to your site. Then you must try these ads and show them to your locals.